Email marketers are the company they keep

By on October 30, 2017 in Uncategorized

IP addresses and emails are still Rated, but Sender Reputation Matters Most!

We all know the big email providers (Google’s Gmail, Microsoft Outlook, Yahoo Mail, Apple iCloud) have significant email filtering systems to screen all incoming email in order to block spam from going into their client’s mailboxes.

But what is less known is

Sender reputation blocks 1 in 5 of your emails

By on October 10, 2017 in Uncategorized

Most marketers know that search engines use domain and page authority to rate the quality of content providers. Higher authority improves your placement and gets you more views.

However, many marketers are still not aware that almost one-fifth of quality subscriber emails will never make it to the inbox.